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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Email marketing is a form of direct digital marketing that involves sending targeted emails to a list of subscribers to promote products, share valuable content, or build relationships.

SEO (Search Engine Optimization) is the practice of optimizing your website and content to improve its visibility in organic (non-paid) search engine results, like on Google or Bing.

Affiliate marketing is a performance-based marketing strategy where individuals or businesses (affiliates) earn a commission by promoting another company’s products or services and driving traffic or sales through their unique affiliate links.